James R. Terborg, George S. Howard, Scott E. Maxwell, Evaluating Planned Organizational Change: A Method for Assessing Alpha, Beta, and Gamma Change, The Academy of Management Review, Vol. 5, No. 1 (Jan., 1980), pp. 109-121
No takes yet. Share an insight, caveat, or question.
Terborg et al. (1980) studied this question.