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When I did my first field research in Peru in 1974, I was struck by the forceful, energetic, and at times bawdy market women known as cholas . They stood out because they appeared fearless, astute, different, and unpredictable. I could ot find a counterpart among Peruvian males. The cholas feigned neither humility toward rich white foreigners nor unbridled admiration for their ways. They inhabited a world distinct from that of either the Quechua peasantry or the westernized mestizo but easily interacted with both campesinos and mestizos . They freely insulted whom they pleased; they engaged in wheeling and dealing and stood their ground but could also be surprisingly generous, almost religiously so.
Linda J. Seligmann (Sun,) studied this question.