Introduction: How Institutions Remember 2. Data for the Study: The MidWest Insurance Company 3. Occasions for Institutional Remembering 4. Retold Tales: Repeated Narratives as a Resource for Institutional Remembering 5. Multiple Versions of MidWest's History 6. Three Versions of One Story: A Comparison 7. Paradigmatic Narratives: Exemplary Narratives of Everyman 8. Narrative and Intertextuality: Telling One's Own Story Within a Textual Community 9. Noisy Silences: Stories Not Told 10.
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Charlotte Linde (2008) studied this question.
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