Experiencing therapeutic soundscapes in rural tourism destinations

Rural tourism is perceived as an escape from noisy urban settings to tranquil rural environments to improve tourist well-being. However, the dynamics of how tourists engage with and benefit from rural soundscapes, particularly at night when visual stimuli diminish and auditory experiences become more pronounced, remain underexplored. This article investigates the effects of rural soundscapes on tourist well-being throughout different periods of the day. Using a mixed-methods approach, this study reveals that tourists’ experiences of therapeutic rural soundscapes are relational and contextual. Therapeutic rural soundscapes are primarily experienced during nighttime, facilitated by the absence of visual distractions and man-made sounds and the presence of familiar natural and rural sounds, alongside a prevailing sense of safety in the silence and darkness. Nevertheless, the majority of tourists are one-day visitors and thus largely excluded from these therapeutic soundscape experiences, which are overshadowed by visual attractions and the intrusion of man-made sounds. The findings advance the theory of therapeutic sensescapes by revealing the interplay between the senses of vision and hearing in shaping tourists’ safety perceptions and well-being experiences in rural destinations. This study also offers practical implications for enhancing the appeal of rural destinations by improving tourists’ auditory experiences across diverse spatio-temporal contexts.