Introduction When Time magazine (2006) selected “the user” as the person of the year for its front page, it was publicly acknowledging the increasing importance of individual user collaboration and involvement in producing content and, ultimately, in driving innovation.User involvement can take a variety of forms. Some instances position the user as the main creator, in the
No takes yet. Share an insight, caveat, or question.
Almirall et al. (2012) studied this question.