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This research delves into the intricacies of Knowledge Management (KM) and Organizational Learning (OL) within the context of a rural village in China, using King’s Knowledge Management model as a foundational framework. This study adopted a mixed-method design using qualitative analysis of a focus group involving seven knowledge agents and in-depth interviews with seven village families, complemented by quantitative analysis of a survey among 148 visitors to the village. While this study affirms the applicability of King’s KM model in the examination of rural tourism development, it underscores the necessity of incorporating distinctive elements such as unlearning, absorptive capacity, and dynamic capabilities to tailor the model effectively for sustainable rural tourism development. The findings contribute fresh empirical insights on adapting knowledge management to achieve sustainability objectives in the distinct landscape of rural tourism development and rural heritage preservation in China.
Chi et al. (Tue,) studied this question.