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Prologue: What Shopping Is 1. A Brief History of Shopping 2. Julia Learns to Shop 3. From Woolworth's to Wal-Mart 4. Perfect Pair of Leather Pants 5. B. Altman, Ralph Lauren, and the Death of the Leisure Class 6. Artemio Goes to Tiffany's 7. Consumer Guides and the Invention of Lifestyle 8. How Brooks Brothers Came to Look Like Banana Republic 9. The Zen of Internet Shopping 10. Zagats' 'R' Us Epilogue: What Shopping Should Be Acknowledgments Notes
Sharon Zukin (Thu,) studied this question.