A conceptual model of the relationships between enduring, situational, and response involvement is proposed and tested in the context of decision‐making associated with a political election. Specifically, the model concerns relationships between involvement, knowledge, confidence, and the stability of preference for a specific candidate over time. Empirical support for the proposed model is found, and implications for involvement researchers and political marketers are offered.
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Burton et al. (1992) studied this question.
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