Enhancing occupational health and safety in young workers: the role of social marketing

Young workers (age 15–24) suffer work‐related injury at a much higher rate than older workers, yet research on the role and effectiveness of social marketing to influence and improve workplace safety is limited. A review of the relevant literature reveals that significant gaps exist in terms of effectively using social marketing to reduce young worker injury rates. A comprehensive, multi‐faceted social marketing approach is required to address young worker safety. Directing more attention toward the practice of social marketing can enhance the effectiveness of campaigns to reduce workplace injuries.