Can I Do It? Will I Try? Personal Efficacy, Assigned Goals, and Performance Norms as Motivators of Individual Performance¹

This study tested concurrent influences of personal efficacy, assigned goals, and performance norms on individual performance, mediated by personal goals and task‐specific self‐efficacy. Seventy‐seven undergraduate students performed a verbal task in this laboratory experiment that manipulated assigned goal level (low, high) and information about the performance of others (low, high). Relations among variables, including general, domain, and task‐specific self‐efficacy, as well as performance were examined through structural equation modeling. Results demonstrated simultaneous effects of assigned goals and normative information on self‐efficacy, personal goals, and subsequent performance, as well as mediated effects of domain efficacy on performance.