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Examines how EV charger accessibility affects hotel booking intentions, suggesting significant consumer value enhancements.
Scant research examines the effects of EV chargers on consumer behavioral intentions toward the hotel. This study draws on the expectancy theory and examines the effect of EV chargers availability and the availability of surrounding chargers on consumer hotel booking intentions and willingness to pay. The results of two scenario-based experiments showed that free or paid EV chargers enhance consumers’ perceived utilitarian value and behavioral intentions. The effects are partially amplified when the availability of surrounding chargers is limited. This research contributes to the literature on hotel add-on services and provides practical guidance on EV charger implementations at hotels.
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Han et al. (2024) studied this question.
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