Ride-Hailing Service Users and Providers in the Higher Education Area: A Spatial and Non-Spatial Perspective

This article describes supply and demand through the spatial and non-spatial dimensions of the users and providers of ride-hailing services in the higher education area. The structural equation modeling method determines the relationship between variables based on a perception survey of 200 users and 200 ride-hailing service providers in the Tembalang higher education area, Semarang, conducted from 2020–2021. The modeling results show that there is an insignificant spatial and non-spatial relationship. The non-spatial dimension in both users and ride-hailing providers influences the moderating of both spatial dimensions. The development of higher education institutions in peri-urban areas creates new growth poles in line with the evolution of digital platforms that dictate physical geographies due to the fusion of non-spatial conditions. Reconciling the public transportation system with campus-based operational adjustments, appropriate fares, and fees will provide more equal opportunities for campus residents to engage and succeed in higher education.