With the robust development of the integrated economy, offshore investment activities of Vietnamese enterprises have become more diversified, with numerous investment industries, scales and forms of investment, economic types, and number of enterprises participating. In this article, the case of the Viettel Group is used to explain three significant issues: namely, when, where, and how a sizeable Vietnamese company expanded internationally based on the Uppsala model reformed in 2009. The case study shows some convergence and divergence in how Viettel went abroad as it selected neighboring countries and countries with uncertain conditions to build its position through market commitments. Hence, this study confirmed the usefulness and feasibility of the Uppsala 2009 framework to clarify the international process of a prominent Vietnamese enterprise.
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Thu Thi (2025) studied this question.
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