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May 12, 2025Journal of Logistics Informatics and Service ScienceOpen Access

Influence of Marketing Communication on Purchase Intention of the Luxury Electric Vehicles in China: Mediating Role of Consumer Brand Preference and Perceived Value

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A 2025 study studied this question.

synapsesocial.com/papers/6a67d85006fd964b0b0c8150https://doi.org/10.33168/jliss.2025.0218
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