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July 29, 2026Topics in Cognitive ScienceOpen Access

Goals Shape Dynamics of Attention and Selection for Value‐Based Decision‐Making

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Authors

RFRomy FrömerCTChih-Chung TingASA Shenhav

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Overview

Randomized trial examines how goals influence attention and decision-making in value-based choices, indicating strategic cognitive control.

Key Points

  • The aim is to explore how flexible adjustments in decision-making processes are linked to different goals.
  • Participants chose among four consumer products in an eye-tracking study evaluating the influence of positive or negative value on decisions.
  • Analyses included strategic measurements of response time and attention related to goal-directed choices and appraisals.
  • Time-resolved analyses of eye movements were conducted to observe attention allocation patterns.
  • Response times decreased with higher overall value in choose-best trials (specific metrics not provided).
  • Response times increased in choose-worst trials, demonstrating a contrasting pattern.
  • Attention allocation for choose-best showed a positive correlation with value, while choose-worst showed a negative correlation, with appraisal showing no relation.

Cite This Study

Frömer et al. (2026) studied this question.

synapsesocial.com/papers/6a69a27dc8da07d9defa5fdchttps://doi.org/10.1111/tops.70076
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