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August 1, 2019Journal of Product & Brand Management

Importance of corporate image for domestic brands moderated by consumer ethnocentrism

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WTWeichen Teng

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Weichen Teng (2019) studied this question.

synapsesocial.com/papers/6a69e69c7c724b9ecf480ddahttps://doi.org/10.1108/jpbm-09-2018-2020
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