We investigate the business model configurations associated with high and low firm performance by conducting a qualitative comparative analysis of firms competing in Formula One racing. We find that configurations of two business models-one focused on selling technology to competitors, the other one on developing and trading human resources with competitors-are associated with high performance. We also investigate why these configurations are high-performing and find that they are underpinned by capability-enhancing complementarities, accelerating firms' learning and supporting the development of focused firms' capabilities.
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Aversa et al. (2015) studied this question.
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