The everyday geographies of financialisation: impacts, subjects and alternatives

This article develops an empirically rich and geographically sympathetic account of the lived experiences of financialisation and its impacts on individuals and households within rural England. The study adopts a financial ecologies approach to demonstrate how the contemporary landscape of both mainstream finance and alternative-and-diverse economic networks are geographically variegated; creating distinct spaces of financial inclusion and exclusion. It examines the everyday engagement of 17 rural households with financial services to argue that financial subjects inhabit multiple subject positions within a financial ecology in ways that conform, diverge and subvert neoliberal versions of the responsible, financially self-disciplined individual.