Assessing Transferability of Sustainable and Smart Tourism Practices in European Destinations

In the current era, the tourism sector faces interconnected challenges that require a rapid transition toward sustainable and smart management models. Within the framework of the project ‘Tourism as a Service’ (TAAS), this paper examines the transferability potential of good practices across nine diverse European areas. The study adopts a dual methodological approach that integrates technical feasibility with local relevance. First, the identified practices are clustered into seven thematic pillars. Second, a Multi-Criteria Decision Analysis (MCDA), employing the PROMETHEE method, is applied to assess transferability based on five key dimensions: institutional complexity, financial requirements, technical infrastructure, human resources capacity and regulatory constraints. This quantitative evaluation is complemented by qualitative insights from local stakeholders, ensuring that the proposed solutions align with regional priorities. The findings indicate that communication-oriented practices, such as online marketing campaigns, demonstrate high transferability across most contexts, whereas infrastructure-dependent tools encounter significant implementation requirements. By reconciling constraints rankings with stakeholder perspectives, this paper provides a roadmap for policy improvements aimed at fostering digital transformation in European tourism.