Temple service quality model for future pilgrimages in Indian Sub-continent through user generated contents (UGC) in Trip Advisor

Several thousand years old 12 holy radiant pillars (or Jyotirlings) circuit, comprising 12 temples, represents the most sacred Hindu pilgrimage with immense religious and mythological values in the Indian sub-continent. This paper designs and projects a temple service quality (TSQ) model based on user-generated content (UGC) from TripAdvisor for all these 12 sacred sites with a special emphasis on the Kashi Vishwanath temple in Varanasi. This Kashi Vishwanath temple registers maximum negative reviews all over a decade. The TSQ model is exhibited through these extensive reviews of research literature, official temple websites, and user-generated content (UGC) in TripAdvisor. The accuracy, precision, and sensitivity of the model have been tested through a confusion matrix retrieved from UGC in TripAdvisor.