Development of China's Outbound Tourism and the Characteristics of Its Tourist Flow

Reviewing the development of China's outbound tourism, this article analyzes the characteristics of China's tourism flow according to the official statistics and highlights the demand characteristics and consumption preferences of Chinese outbound travelers and the factors influencing China's outbound tourism. 本文以官方统计数据为依据，通过对中国旅游流的分析，审视中国出境旅游的发展，并指出中国出境游客的需求特征、消费偏好及影响中国出境旅游的因素。