Highlights► The link between hedonic motives and affective commitment is defined as an emotional relationship. ► The link between psychological connection motives and continuance commitment is defined as a self-interest relationship. ► The link between the motives of social influence and normative commitment is defined as a social influence relationship. ► The key drivers of sport consumer behaviors are affective commitment, continuance commitment, and/or normative commitment.
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Kim et al. (2012) studied this question.
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