Consumer attitudes towards genetically modified foods (GMFs) differ widely, particularly between North America and Europe. Information asymmetry, incomplete information and uncertainty arise as a result of concerns over GMFs. This paper explores the evolution of consumer attitudes towards genetically modijed foods in Europe and in North America and discusses a number of private market and public policy solutions to the problems of imperfect information and uncertainty. The paper concludes with suggestions for further research .
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Hobbs et al. (1999) studied this question.
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