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Grounded in the Stimulus – Organism – Response (S – O – R) framework, this study examines the nexus among factors (social engagement, perceived risk, affective commitment to recycling, self-transcendence, exchange ideology, and green environmental knowledge) that shape residents’ pro-environmental behavior. A deductive technique was employed to collect data from residents of tourism locations, yielding 445 valid responses from 564 distributed questionnaires. Following a purposive sampling, the salient PLS-SEM findings underscore that the importance of social engagement in exchanging ideology and environmental knowledge is invalid. The findings revealed that perceived risk, affective commitment to recycling, and self-transcendence significantly affect the exchange of ideology and green environmental knowledge. Finally, the study found that exchanging ideology and green environmental knowledge is crucial in boosting residents’ pro-environmental behavior. This study presents novelty by synthesizing psychological, social, and knowledge-based aspects to elucidate residents’ pro-environmental behavior within destinations. This study contributes to the literature by concurrently investigating the synergistic impacts of exchange ideology and green environmental knowledge, which are underexplored in the context of pro-environmental tourism research.
Md Sazzad Hossain (Tue,) studied this question.