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Briefing shows that executives should focus on marginal contributions rather than relying solely on incentives or AI.
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings A new experiment shows that even in a simple, incentivized task most people – and ChatGPT – allocate resources by chasing high averages rather than comparing marginal returns, a bias that sharper incentives and expertise fail to fix, warning executives to redesign dashboards and decisions around marginal contribution rather than trusting incentives or AI to correct the error. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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