Nothing but the Truth: News Media, Power and Hegemony in South China

The post-Mao reform era in China has seen the demise of utopianism. Where once the rhetoric of an unfolding socialist utopia worked to spur on the masses in their subjugation to a national cause, since the 1980s the rhetoric has entailed varying degrees of hedonism with the proliferation of consumerism, individualism, self-reliance and personal responsibility devolved to the individual or family. This has produced Chinese worlds increasingly riven with anachronisms represented by the apparent contradictions of a “planned market” or “socialist market” economy. The realm of media production in the 1990s has found itself caught in the middle of this sphere of social and rhetorical contention, engendering its own contradictions. Indeed the contradictions exhibited there may be more exaggerated than elsewhere; most notably in how Party control of the media has continued alongside increasing pressures on media organizations to compete for readerships, audiences and advertisers on an open market. Characteristic of this situation has been the emergence of new forms of media populism.