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August 1, 2026Journal of Social Marketing

From waste to sustainability: explaining composting behaviour through the lifestyle of health and sustainability

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Authors

MÖMehmet ÖzerİGİlayda Gök

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Overview

Randomized trial explores composting intentions in individuals with sustainability-focused lifestyles, suggesting actionable insights for policy change.

Key Points

  • This study investigates the psychological and social drivers that influence composting as a sustainable behavior.
  • Data were collected from 329 respondents in Türkiye via an online survey.
  • Analysis included confirmatory factor analysis and structural equation modeling.
  • The study examined direct and indirect effects of sustainability-oriented lifestyles on composting intentions.
  • Perceived behavioral control was the key mediator affecting composting intention, influenced by efficacy-related beliefs.
  • Attitudes also had a complementary mediating role in shaping composting intentions.
  • Strong direct effects were observed from social norms and attitudes on the intention to compost.

Cite This Study

Özer et al. (2026) studied this question.

synapsesocial.com/papers/6a6d983ee258b358b3c6b59fhttps://doi.org/10.1108/jsocm-10-2025-0317
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