The Inauthenticity of Organizational Diversity Initiatives: Perspectives from the Tech Industry

Organizations often use diversity initiatives to craft an image of moral goodness while doing little to address workplace inequalities. This disconnect is intensified in the U.S. technology industry, where companies attempt to claim identities as progressive diversity supporters despite obvious patterns of inequality and discrimination. How do tech employees make sense of this contradiction? This study combines the sociology of diversity, sociology of organizations, and organizational authenticity literatures to analyze, via 31 in-depth interviews, how employees of a large U.S. tech company evaluate diversity initiatives in the U.S. tech industry. Results show that tech workers question the authenticity of high-tech diversity programs: they frame technology companies as lacking commitment to diversity, overemphasizing conformity to diversity-related norms, and demonstrating dubious inconsistency in their approach to diversity. Nonetheless, they moderate their criticisms by noting that tech companies do “try” to take responsibility for diversity. Interviewees voiced these impressions similarly across race and gender. We therefore argue that the (in)authenticity of diversity initiatives can be a unifying concern amongst individuals with differing social identities. As diversity initiatives exist largely due to social pressures, they will need to overcome issues of inauthenticity in order to survive widespread sociopolitical critiques.