Is the adoption of environmental practices a strategical decision for small service companies?

Purpose The purpose of this study is to explore the impact of the decision to adopt environmental practices in small service companies given that most of the studies on environmental practices focus on the industrial sector and on larger companies. Design/methodology/approach This work is based on 448 personal surveys involving the managers of small travel agencies, using structural equation modeling to study the links between the dimensions studied. Findings The results of this paper suggest that being proactive on environmental issues can bring small service companies a great number of benefits that improve their competitiveness and firm performance. Originality/value To the best of the authors' knowledge, this is the first study to explore the impact of the adoption of environmental practices on a single service industry. It therefore provides useful empirical evidence for managerial practice in the industry concerned.