An Inquiry into the Construct Validity of the Vividness of Visual Imagery Questionnaire

The construct validity of the Vividness of Visual Imagery Questionnaire (VVIQ) was investigated using a series of visual memory tasks. Subjects were shown a picture after completing the questionnaire. Their ability to recall that picture was probed through a free-recall procedure, drawing, two spatial-recall tasks, and a multiple-choice questionnaire. Scores on the VVIQ were statistically unrelated to performance on any of the memory tasks demonstrating a lack of support for construct validity as a measure of visual memory imagery.