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March 2, 1990Journal of Marketing for HIGHER EDUCATION

Strategic Market Planning:

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Authors

JLJames LynchWestern University

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Cite This Study

James Lynch (1990) studied this question.

synapsesocial.com/papers/6a6f1627439bab0cabc2ad88https://doi.org/10.1300/j050v02n02_13
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