Cultural Identification as Predictor of Content Preferences of Hispanics

• Although studies of newspaper readership are abundant, studies which explore the contribution of ethnic or cultural identification to newspaper readership are nearly nonexistent, notably among youth. According to a report released by the Bureau of the Census on February 23, 1981, the total persons of Spanish origin accounted for in the 1980 census were 14,605,883. This has a high likelihood of underrepresenting illegal aliens in the U.S.. and consequently prcnides a conservative estimate. in the U.S. tend to bea young segment of the population with more than 40% under the age of 18.' Jarboe recently wrote that Anglos seem to be concerned that Hispanics clinging to their language and culture will create the same kind of factionalism in the United States that has plagued Canada and other countries.' With large numbers and a substantial contingent of younger people, do have the potential for shaping the destiny of this country in several ways.