This investigation of offensive language on prime-time broadcast and cable programs found that 9 out of 10 programs contained at least one incident of profanity, and viewers were exposed to 12.58 cuss words per hour in 2005. Viewers of broadcast programs were exposed to slightly less than 10 objectionable words per-hour compared to 15 words-per-hour on cable programs.
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Kaye et al. (2009) studied this question.
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