The drivers of customer satisfaction in the hospitality industry: applying the Kano model to Sicilian hotels

Starting from the assessment that hotels need to embrace a managerial approach oriented towards customer satisfaction, we adopt the Kano model to identify the relevant drivers of satisfaction of hotel guests in the main cities of Sicily, Italy. This study analyses the customer satisfaction requirements for Sicilian hotels in order to suggest and weigh a set of key attributes that hotel managers need to consider in order to create an attractive offer. We base our analysis on the qualitative data collected through 600 questionnaires submitted to hotel guests of 20 Sicilian three–star hotels located in city downtowns, in different provinces and locations.