An Investigation of Self-Efficacy and Environmentally Concerned Behavior of Thai Consumers

Many studies have been conducted about environmentally concerned consumers in Europe and North America. this article examines the attitudes and environmentally concerned behaviors of consumers in Bangkok, Thailand. The relationship between attitudes towards control over action to preserve the environment and reported environmental behavior is of particular interest. Differences in behavior were found between consumers who felt they had more control over actions to preserve the environment and those consumers who felt they had less control.