Generic Behaviours of Organisations in Declining Industries. Evidence From Designated Postal Operators in Selected CEE Countries

The topic of the paper is organisations' behaviours in declining industries. The paper aims to present guidelines for the identification of generic types of organisations' behaviours in declining industries based on an intensity of decline, an attachment to the core activity and an organisation's approach to behaviour and verify it in letter-post items industries in selected Central and Eastern Europe countries. Six types of generic behaviours of organisations in declining industries can be identified: cadavers, prospectors, creators, drifters, defenders and leavers. The authors have applied the framework of generic behaviours of organisations in declining industries into letter-post items industries in selected CEE countries. The research reveals that three of the analysed organisations act as drifters (Hrvatska Pošta, Magyar Posta and Pošta Slovenije), one as a defender (Slovenská Pošta) and one as a prospector (Poczta Polska).