Understanding the Impact of Social Media Educational Advertising on Professional Course Students

This examination is an endeavor to research the impact of social media educational advertisements on professional course students. The main aim of this research was to find out the attitude and behaviour change in higher education students of Hyderabad regarding advertisements on social media. Descriptive Survey method was used in this study. The sample consists of 300 professional course students from Hyderabad district. The investigator used a stratified random sampling technique for selecting the sample. A questionnaire was constructed for the professional course students to find out the opinions of students on the impact of educational advertisements through social media on students. Data was collected through different means some of them are 1) Personal administration of questionnaire with 300 professional students; 2) Secondary data collected from websites and journals; and 3) Informal interview, survey with individuals who use to follow ads. The data were analyzed using various statistical methods like Mean, Standard Deviation, ttest and F-test (ANOVA) by SPSS package. The mean score obtained by different groups is compared across the variables like age, gender, caste, religion, family income, size of the family, nativity, educational qualifications, and occupation. The results are discussed in light of previous research done.