Does exposure to ambient odors influence the emotional content of memories?

This study examined the effects of implicitly presented odors on the emotional content of memory narratives. Participants were exposed to low levels of perfumes or no odors while they reconstructed a memory from childhood and a recurrent dream. Narratives were analyzed for emotional content using the Linguistic and Inquiry Word Count program. Exposure to perfumes increased the percentage of positive emotion words used by participants in recalling both dreams and childhood memories. In addition, exposure to odors decreased the percentage of negative emotion words that men used in their narratives, whereas the opposite effect was found for women. Discussion focuses on gender differences in written emotional expression, possible ways by which perfumes may exert their effects, and the usefulness of using ambient odors and objective content analysis when studying emotions in memories.