Using data from a national survey of 4270 Australians conducted in late 2003, this article merges the structural approach to media audience formation with innovation diffusion theory to explore major socio-structural factors influencing the adoption of online news and information. It finds that more internet accessibility, traditional news and information usage, and privileged socio-economic profiles are strong predictors of online news and information adoption.
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Nguyen et al. (2007) studied this question.
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