Mechanical Turk and the gig economy: exploring differences between gig workers

Purpose The purpose of this paper is to provide an investigation of how different types of gig workers engage in the gig economy. Specifically, the authors distinguish between workers who view gig work as primary income (or not) and those workers who view it as a job (or not). Design/methodology/approach In total, 1,190 Mechanical Turk (MTurk) workers completed surveys across two studies examining whether types of workers differ based on demographic characteristics, utilization of MTurk, why they participate in the gig economy on MTurk (i.e. push and pull factors) and how this impacts life satisfaction. Findings Workers relying on MTurk as a primary income had lower incomes and spent more time completing large numbers of work units. This group of workers also reported fewer pull factors (e.g. enjoyment) as a reason for working in the gig economy and had lower levels of self-reported current and predicted future life satisfaction. Individuals who view MTurk as a job were more likely to treat MTurk like a job – engaging in online communities and having a regular work schedule. These workers were more likely to report pull factors (e.g. enjoyment and challenge) and did not differ on life satisfaction. Originality/value The current research contributes to our understanding of MTurk, one of the largest online platforms for gig work, as part of the diverse gig economy and highlights potential areas for future research.