The purpose of the article is to analyze the political media memes’ structure and to compare them with simulacra according to the theory of Jean Baudrillard. We consider, that media memes have a clear structure via they could spread in social media. This structure also allows media memes to spread in media. Through analysis of political media memes’ spreading, generating and evolution as viral units, we could understand post-truth policy. Comparison of political media memes with simulacra could became one more step to better understanding of viral information and post-truth.
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Kuznetsov et al. (2018) studied this question.
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