This research aimed to analyze the effect of Intensive Distribution and Sales Promotion on Corporate Image and Consumer-Based Brand Equity. The sampling was done using a multistage sampling technique, that was by selecting four regions (a city and three regencies) in East Nusa Tenggara, namely Kupang City, South Central Timor Regency, Belu Regency and Ende Regency with the total consumers of 1,402 people. The research results showed that intensive distribution had a significant effect on the corporate image and consumer-based brand equity; sales promotion had a significant effect onthe corporate image but had no significant effect on the consumer-based brand equity, and; the corporate image had significant effect onthe consumer-based brand equity. Future research is suggested to add other variables not included in this research model so as to create a more comprehensive model. Furthermore, we expect that future research can involve a larger size of samples, use other companies, and apply a comparative study model between several industrial companies.
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Langga et al. (2018) studied this question.