The masculine plural form in French (e.g., musiciens [musicians]), as in other grammatical gender languages, though interpretable as a generic form (e.g., musicians are men and women), has been shown to more likely activate a specific interpretation (e.g., musicians are mainly men). In this study, we presented participants with female or male kinship—role noun word pairs (e.g., oncle or tante—musiciens [uncle or aunt—musicians]) and asked them if the person represented by the kinship term could be part of the group represented by the role noun. Most importantly, within the experiment, we gradually increased participants' exposure to pairs including a female kinship. We found that our exposure manipulation did increase readers' general acceptance of female kinship—role noun word pairs, supporting the idea that implicit exposure to particular stimuli might be quite effective in changing associated representations.
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Lévy et al. (2013) studied this question.
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