Journal Article The Economics of Advertising Get access The Economics of Advertising. By R. Schmalensee. (Amsterdam: North-Holland, 1972. Pp. xiii + 312. Dfl. 61.00.) J. McGee J. McGee London Graduate School of Business Studies Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 83, Issue 329, 1 March 1973, Pages 295–297, https://doi.org/10.2307/2231145 Published: 01 March 1973
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McGee et al. (1973) studied this question.