December 1, 1971The Economic Journal

Issues in the Economics of Advertising.

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Authors

CRCharles K. RowleyRutgers, The State University of New Jersey JSJ. L. SimonUniversity of Maryland, College Park

Abstract

C. K. Rowley; Simon (J. L.). Issues in the Economics of Advertising By C. K. Rowley, The Economic Journal, Volume 81, Issue 324, 1 December 1971, Pages 958–960,

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Rowley et al. (1971) studied this question.

synapsesocial.com/papers/6a6fe07e8031ec7bb1dbfbfe https://doi.org/10.2307/2230343

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Abstract

C. K. Rowley; Simon (J. L.). Issues in the Economics of Advertising By C. K. Rowley, The Economic Journal, Volume 81, Issue 324, 1 December 1971, Pages 958–960,