Designing Post-Visit Action Resources for Families Visiting Wildlife Tourism Sites

Interpretation at zoos, aquariums, and other wildlife tourism sites is generally designed to raise visitors’ awareness and appreciation of natural resources and alert them to the impact of human activities on wildlife populations. However, there has been little investigation of what prompts visitors to adopt conservation actions, and whether reinforcing on-site messages with post-visit support can assist in this process. The aim of the present research was to firstly, design family learning materials to support and extend the learning that occurs as a result of viewing wildlife; and secondly, to ask families visiting a turtle rookery in Queensland, Australia to use the resources and report on their effectiveness. One hundred Australian families were sampled at the site; 3 months later 45 families returned questionnaires relating to the impact of the support materials on their long-term conservation knowledge, attitudes, and behavior. Components that were rated as particularly effective are presented and the importance of providing post-visit updates that connect visitors directly back to their viewing experience is discussed.