Business Students’ Perceptions, Attitudes, and Satisfaction With Interactive Technology: An Exploratory Study

The authors modeled the relationships between students’ perceptions of interactive technology in terms of whether it helps them pay more attention and be better prepared in a Consumer Behavior course and their attitude toward and satisfaction with it. The results suggest that students who feel they pay more attention due to the use of Interactive Technology have a more positive attitude toward it. Additionally, those students who have a more positive attitude toward Interactive Technology are more satisfied with its use. There is not, however, a significant relationship between students feeling more prepared for the course due to the use of Interactive Technology and their attitude toward it.