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In order to increase a website's exposure and rating in search engine results pages (SERPs), search engine optimisation (SEO) is a deliberate technique. This synopsis gives a summary of the main SEO strategies and tactics used to boost a website's natural traffic. It talks about on-page and off-page SEO, with a focus on meta tag optimisation, content organisation, keyword utilisation, and creation of high-quality backlinks. It also emphasises how important keyword research, content production, technical optimisation, user experience (UX), and analytics are to good SEO techniques. The abstract emphasises the dynamic nature of SEO and the significance of keeping up with changing algorithms and user behaviour in its conclusion. By mastering SEO, website owners may improve their online presence and draw in relevant search engine traffic, which will ultimately raise their visibility.
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Ramakrishnan et al. (2023) studied this question.
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