Technology Adoption and Trademarks

Technology adoption in Industries and firms is the current quest. Business sector growth is the current quest in the global market. Intellectual Property (IP) rights data is the indicator for the research and development in the business sector. Patents have gained attraction as indicator by researchers to analyses technology adoption, Research and Development (R & D) and the economic growth. However, trademark is relatively new concept to use it for economic analysis. Trademarks are the most prominent type of Intellectual Property used in most of the developed and developing countries. The analysis used secondary data from different sources. We downloaded trademark data from the WIPO (World Intellectual Property Organization), Goods and Services data from the United Nations Statistics Division, and OECD database. This study is important in spite of its analysis difficulties. This study is in depth analysis of the trademark that distinguishes the role of trademark as technology adoption indicator. This study is twofold. Firstly describes the details about trademark classification. Secondly, it indicate the technology adoption trend by using trademark data.