This study aimed to empirically explore the effects of the experience economy of Incheon International Airport (IIA) on pleasure, satisfaction, and airport image. A survey was conducted with a total of 416 airport users at IIA, and the collected data were analyzed using a structural equation model. Among the four realms of experience, esthetic experience and escapist experience had positive effects on pleasure. In addition, pleasure had a positive effect on satisfaction and airport image, and that satisfaction had a significant effect on airport image. It is expected that the results of this study can serve as fundamental data to enhancing the satisfaction level of airport users and increasing the sustainable development of IIA.
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Ryu et al. (2019) studied this question.
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